<\/p>\n
The CX Snapshot offers a roundup of news and insights on the evolving expectations for exceptional customer experiences, along with some of the best strategies to successfully deliver them.<\/p>\n
Bookmark this page and check back each month for more new tips and resources.<\/i><\/p>\n
Scroll through new and older content, or jump directly to the highlights from a previous month here:<\/i>\u00a0March 2022<\/a>,\u00a0February 2022<\/a>,\u00a0January 2022<\/a>,\u00a0December 2021<\/a>,\u00a0November 2021<\/a>,\u00a0October 2021<\/a>,\u00a0September 2021<\/a>,\u00a0August 2021<\/a>,\u00a0July 2021<\/a>,\u00a0June 2021<\/a>,\u00a0May 2021<\/a><\/em><\/p>\n “At its core, service is driven by people. And when you improve the experience for everyone involved, we all win.” Wise words from Natalie Anderson, UK sales lead for Oracle and host of our recent virtual summit. A diverse group of industry and Oracle experts weighed in on the power of connected field service to\u00a0deliver remarkable experiences<\/a>\u2014not just for customers, but for employees too.\u00a0Check out the highlights >><\/a><\/strong><\/p>\n Pivoting to product-as-a-service and outcome-based service models makes it easier for\u00a0field service<\/a>\u00a0organizations to acquire new customers and grow existing accounts. Score your organization’s current strategy and find out if you’re ready to adopt new field service models.\u00a0Take the assessment >><\/a><\/strong><\/p>\n WINDTRE<\/a>\u00a0knew they needed to go beyond being a traditional telecommunications provider and become a digital player that can collaborate with third parties and integrate with the larger ecosystem. CIO Pierre Obeid shares how the company is partnering with Oracle to transform from the leading telco company in Italy to an omnichannel digital service provider.\u00a0Read the post >><\/a><\/strong><\/p>\n With a comprehensive portfolio of easy-to-use site tools,\u00a0Oracle Commerce<\/a>\u00a0empowers business and technical users to own the site experience and create something truly self-service for customers. See why Oracle was named a Leader in the latest Forrester Wave\u2122 for B2B Commerce Solutions.\u00a0Read the post >><\/a><\/strong><\/p>\n Customer experience (CX)<\/a>\u00a0is more than how you engage with your customers; it\u2019s also how your customers feel about your brand. Industry leaders and Oracle partners at\u00a0Swrve<\/a>,\u00a06sense<\/a>,\u00a0PathFactory<\/a>,\u00a0Uberflip<\/a>, et\u00a0Stensul<\/a>\u00a0share their tips for creating an effective customer experience strategy that gets customers excited about working with you.\u00a0Read the post >><\/a><\/strong><\/p>\n The Great Resignation. The big quit. Both are names for the current phenomenon that\u2019s affecting just about every industry. Employees are resigning in droves because their jobs are negatively impacting their mental and physical health, work\/life balance, and overall happiness\u2014but it\u2019s hitting\u00a0Service Clients<\/a>\u00a0particularly hard. Find out how to best support your service agents and reduce the risk of mass resignations.\u00a0Read the post >><\/strong><\/a><\/p>\n The rising popularity of\u00a0customer experience (CX)<\/a>\u00a0is parallel with the rise of consumer\u00a0empowerment. Customers are now in control of when, where, and how they want to interact\u00a0with a brand\u2014and brands don\u2019t have many opportunities to get it right.\u00a0<\/strong>Check out seven characteristics of modern customers that affect their perceptions of CX.\u00a0Read the post >><\/a><\/strong><\/p>\n You already know the benefits of\u00a0customer relationship management<\/a>. Now learn how to successfully implement a CRM solution\u2014and drive even more profitability. Oracle Product Marketing Manager Annie Calfo shares 10 building blocks to focus on to achieve successful CRM implementation and increase ROI.\u00a0Read the post >><\/a><\/strong><\/p>\n At first glance, a cloud migration project can seem like a daunting process, but when organizations are armed with the proper knowledge, fear quickly turns to confidence. In Oracle’s\u00a0Partner Perspectives<\/a><\/em>\u00a0podcast, we welcome leaders from trusted consulting firms around the world. Hear what they recommend to make the cloud migration journey a smooth and easy one.\u00a0Read the post >><\/a><\/strong><\/p>\n There are countless advantages to subscription business models for B2B companies, but simply having a\u00a0subscription management<\/a>\u00a0solution doesn’t guarantee them. Senior Project Strategist Elizabeth Shaheen shares six questions to ask yourself to determine if you\u2019re ready to adopt subscription selling and make the strategic changes to support it.\u00a0Read the post >><\/a><\/strong><\/p>\n A strong\u00a0customer experience strategy<\/a>\u00a0is the first step to implementing practices that excite and engage your customers. Oracle Content Marketing Specialist Nicola Fairhead explores some of the latest research on CX strategy\u2014and what’s holding many businesses back.\u00a0Read the post >><\/a><\/strong><\/p>\n <\/p>\n Las Vegas, here we come! Get ready for\u00a0Oracle CloudWorld<\/a>, our new global conference for our customers and partners. Mark your calendar and plan to join us to learn about Oracle cloud infrastructure and cloud applications from the people who build it and the community that uses it.\u00a0Learn more >><\/a><\/strong><\/p>\n For manufacturers, establishing an enterprise strategy that includes service operations in a digital transformation journey has become a priority.\u00a0We\u2019re extremely pleased to announce that Oracle has been named a Leader by IDC MarketScape in their first-ever vendor assessment for Worldwide Manufacturing Service Life-Cycle Management Platforms.\u00a0Read more >><\/a><\/strong><\/p>\n Customers demand enjoyable, personalized experiences. If you don’t deliver, you quickly fall behind the competition. This point became abundantly clear in a recent survey conducted by Ascend2 and Oracle. In “Marketing Trends 2022: Marketers tell all about successes, struggles, and solutions,” we surveyed 853 marketers to find out about the trends and technologies that can make campaigns more successful despite the disruptions of the past few years.\u00a0Read the report >><\/a><\/strong><\/p>\n IDC recently released its MarketScape for Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment, one of the first major analyst reports to examine the\u00a0CDP<\/a>\u00a0market, and Oracle is proud to have been named a Leader. Explore the power of customer data platforms, how a CDP can support your CX efforts, and why\u00a0Plateforme de donn\u00e9es client Oracle Unity<\/a>\u00a0earned a coveted spot in the report.\u00a0Read the post >><\/a><\/strong><\/p>\n <\/p>\n One of the\u00a0top complaints<\/a>\u00a0sales reps have about their\u00a0sales force automation (SFA) solution<\/a>\u00a0is that it takes too long to find what they need in their\u00a0CRM<\/a>. Principal Product Manager Kayleigh Halko shares how\u00a0Workspace with Adaptive Search<\/a>\u00a0solves this challenge and helps set sellers up for success.\u00a0Read the post >><\/a><\/strong><\/p>\n According to Deloitte, on average, companies use more than\u00a016 technology applications<\/a>\u00a0for customer data, with an average of\u00a025 different data<\/a>\u00a0sources for generating customer insights and engagement. Such setups can rarely connect what really matters and help you provide relevant customer experiences. See how Oracle Unity Customer Data Platform helps you create unified customer profiles and take the next best steps in your CX.\u00a0Read the post >><\/a><\/strong><\/p>\n A generational shift is taking place across many industries, resulting in the most tenured\u00a0field service<\/a>\u00a0team members retiring or leaving the field. And services are generally becoming increasingly more complex. To help our customers overcome these challenges and deliver high-quality service, we’ve introduced a new\u00a0Oracle Field Service\u00a0<\/a>feature,\u00a0Workflow Manager<\/a>.\u00a0Read the post >><\/a><\/strong><\/p>\n 85% of sellers<\/a>\u00a0admit to making potentially embarrassing mistakes due to faulty CRM data. Is unreliable data impacting your sales and marketing teams? Verify the quality of your data with a complimentary data health scan.\u00a0Read the post >><\/a><\/strong><\/p>\n Businesses implement a\u00a0CPQ solution<\/a>\u00a0to increase sales productivity and improve the\u00a0exp\u00e9rience client<\/a>. To better understand how CPQ works within digital and in-person sales experiences, Senior Product Marketing Manager Reanna Gutierrez breaks down the three main components of the CPQ process.\u00a0Read the post >><\/a><\/strong><\/p>\n B2B subscription models offer convenience and predictability that\u00a0benefit companies and their customers alike<\/a>.\u00a0Edmunds<\/a>, the leading online resource for auto information, cut subscription processing time from days to hours using\u00a0Oracle Subscription Management<\/a>, increasing both subscriptions and revenue in the process. Senior Product Strategist Elizabeth Shaheen explores the various types of subscription products and services and how they could benefit your business.\u00a0Read the post >><\/a><\/strong><\/p>\n In many cases, consumer-focused applications are more attuned to our preferences, needs, and habits than those we use day-to-day for our jobs. But what if businesses approached the employee experience in the same way? Director of CX Industry Strategy Harald Behnke explores how you can elevate your employee experience and start treating your team more like your customers.\u00a0Read the post >><\/a><\/strong><\/p>\n By reaching out when a customer needs help (or even before),\u00a0Service Clients<\/a>\u00a0organizations can resolve issues more quickly and ultimately offer much better customer experiences. See how Oracle can help you facilitate predictive service and strengthen the overall experiences you provide.\u00a0Read the post >><\/a><\/strong><\/p>\n Providing the right information at the right time is a must for great CX. In this episode of\u00a0Often Imitated, a CX\u00a0podcast<\/a>, host Ben Wilson explores the concept of customer education\u2014first through the story of trailblazing aviator Jacqueline Cochran and then in a discussion with\u00a0Art AI<\/a>\u00a0Co-founder and CMO Ben Kovalis.\u00a0Listen to the episode >><\/a><\/strong><\/p>\n A dead battery is never a good thing. It can leave you stranded, make you miss an appointment, or generally just ruin your day. Find out how\u00a0guided self-service<\/a>\u00a0turned an everyday frustration into a customer experience win.\u00a0Read the post >><\/a><\/strong><\/p>\n There’s so much more to a customer relationship management strategy than just software. We asked industry leaders from\u00a0Litmus,<\/a>\u00a0Uberflip,<\/a>\u00a0et\u00a06sense<\/a>\u00a0to explain what customer relationship management means to them and how they implement it across their businesses. See what they had to say.\u00a0Read the post >><\/a><\/strong><\/p>\n As we look back on Black History Month and Women\u2019s History Month, it\u2019s important to examine the disparities in the tech and corporate landscape and work to ensure that all people are represented and equally heard. Oracle Content Marketing Specialist Autumn Black sat down with two amazing leaders to discuss their career experiences and why diversity is important in the advertising industry.\u00a0Read the post >><\/a><\/strong><\/p>\n Implementing a CPQ tool can help businesses automate sales processes, communicate and share data across teams, and provide more prompt, personalized quotes to customers. This post examines the types of businesses and products that benefit most from CPQ software\u2014and the value of implementing a CPQ solution.\u00a0Read the post >><\/a><\/strong><\/p>\n Sales leaders today are asking an important question: What technology is more effective for empowering sales teams\u2014sales force automation (SFA)<\/a>\u00a0ou alors\u00a0customer relationship management (CRM)<\/a>? Many are surprised to learn that SFA and CRMs are deeply related. Here’s a closer look at what you need to know.\u00a0Read the post >><\/a><\/strong><\/p>\n <\/p>\n Las Vegas, here we come! Get ready for\u00a0Oracle CloudWorld<\/a>, our new global conference for our customers and partners. Mark your calendar and plan to join us to learn about Oracle cloud infrastructure and cloud applications from the people who build it and the community that uses it.\u00a0Learn more >><\/a><\/strong><\/p>\n As an evolution of the\u00a0Ventana Research Value Index for Sales Performance Management<\/a>, Oracle is thrilled to be named an Exemplary Vendor, ranking first overall in the\u00a02022 Ventana Research Value Index for Revenue Performance Management (RPM)<\/a>. We’re excited to again be recognized for our unified suite of applications and commitment to revenue operations technology.\u00a0Read the post >><\/a><\/strong><\/p>\n Marvel wants to keep fans engaged with their favorite characters and help them explore parts of the Marvel Universe they don’t already know\u2014and they’ve partnered with Oracle to do it. See why the Marvel Insider loyalty program, which runs on\u00a0Fid\u00e9lisation et engagement d'Oracle CrowdTwist<\/a>, recently earned a spot in\u00a0Newsweek<\/em>‘s list of\u00a0America’s Best Loyalty Programs<\/a>\u00a0for 2021.\u00a0Read the article >><\/a><\/strong><\/p>\n <\/p>\n <\/p>\n It’s no secret that\u00a0field service<\/a>\u00a0organizations are dealing with significant shifts in their mobile workforce. Thanks to a wave of retirements and a high rate of turnover, it can be difficult to deliver consistent service. Oracle Senior Product Marketing Manager Rick Shimko shares how\u00a0guided workflows<\/a>\u00a0can help field service teams overcome such disruptions.\u00a0Read the post >><\/a><\/strong><\/p>\n Selon\u00a0McKinsey<\/a>, \u201c75% of people using digital channels for the first time during the pandemic indicated that they would continue to use them when things returned to \u2018normal.\u2019\u201d So, it\u2019s more important than ever to equip service teams with the right tools and customer insights to deliver proactive, personalized, and contextual interactions anywhere at any time.\u00a0Read the post >><\/a><\/strong><\/p>\n See how the finalists for the\u00a0Convergence Award for Best Agency Collaboration to Drive Better Outcomes for Client Campaigns<\/a>, a new\u00a0Markie Award<\/a>\u00a0that recognizes partnerships between\u00a0Oracle Advertising<\/a>\u00a0and agencies or adtech partners who excelled at innovation, used data from\u00a0Oracle Contextual Intelligence<\/a>\u00a0in a collaborative way to drive impactful campaign outcomes for their clients.\u00a0Read the post >><\/a><\/strong><\/p>\n Having the right\u00a0customer service software<\/a>\u00a0is key to delivering an exceptional\u00a0customer experience (CX)<\/a>\u00a0that creates repeat customers. Ultimately, there’s no one-size-fits-all solution, but there are several essential\u00a0Service Clients<\/a>\u00a0capabilities that will not only help deliver great service, but also upsell existing clients, effectively nurture leads, and drive customer loyalty and satisfaction.\u00a0<\/strong>Here are five to look out for.\u00a0Read the post >><\/a><\/strong><\/p>\n These days, businesses compete on experiences. It\u2019s what differentiates them from their competitors, and long-term survival depends on being able to stand out from the crowd. Oracle Director of Product Strategy Daniel Foppen shares Oracle’s vision for the future of customer service and how we help our customers differentiate themselves from the competition.\u00a0Read the post >><\/a><\/strong><\/p>\n According to our recent survey of sales professionals, eight in ten sellers feel their roles have\u00a0significantly changed<\/em>\u00a0since the beginning of the pandemic. Learn how sellers feel about their changing role, their collaboration with marketers, and the tools and technologies they use\u2014or would like to use\u2014to make their jobs easier.\u00a0Read the post >><\/a><\/strong><\/p>\n How do you truly anticipate your customers’ needs? In this episode of\u00a0Often Imitated, a CX\u00a0podcast<\/a>, host Ian Faison explores that elusive artform with a fascinating story of auto industry legend Lee Iaccocca and an eye-opening interview with\u00a0Collective Health<\/a>\u00a0co-founder and CEO Ali Diab.\u00a0Listen to the episode >><\/a><\/strong><\/p>\n Following the disorientation of the last two years and the dramatic changes in\u00a0how people and businesses buy<\/a>, how can companies confidently carve their path for success going forward? Oracle Product Strategist Heather Sieberg sat down with Chief Revenue Officer Mollie Spillman to discuss today’s sales-based challenges and how to drive revenue growth in 2022.\u00a0Read the post >><\/a><\/strong><\/p>\n Investing in\u00a0better customer experience<\/a>\u00a0helps drive revenue growth and customer satisfaction, yet a generally accepted definition of the concept remains elusive. We reached out to a handful of industry experts to hear their definitions, including what CX represents and the value it brings. See what expertise they had to share.\u00a0Read the post >><\/a><\/strong><\/p>\n Over the past two years, the rulebook for what makes a good customer experience has been forever altered, pushing brands to evaluate and modernize their approach to engendering brand loyalty, as well as connecting with customers and employees in a more meaningful way.\u00a0Ansira<\/a>\u00a0Senior Director of Strategic Partnerships Dan Miller offers insight on how to create the ideal customer experience with a few essential techniques.\u00a0Read the post >><\/a><\/strong><\/p>\n CPQ software<\/a>\u00a0helps businesses create ideal product and service configurations and build quotes that are accurate and personalized to the buyer\u2019s needs\u2014while maximizing profit, too. Not only can\u00a0CPQ help your sales team<\/a>\u00a0be more efficient and effective, but it can also lead to a better customer experience. Here are a few common terms you’ll come across as you consider CPQ solutions.\u00a0Read the post >><\/a><\/strong><\/p>\n In honor of Black History Month in North America, our team at\u00a0Oracle Advertising and CX<\/a>\u00a0took time to honor Black leaders who have transformed advertising, marketing, CX, and tech for the better. Read more about the incredible drive, talent, and creativity these incredible leaders bring to their fields.\u00a0Read the post >><\/a><\/strong><\/p>\n B2B selling, particularly at the enterprise level, is more competitive and challenging than ever before. Thomas Wyatt, chief product and strategy officer at\u00a0People.ai<\/a>, shares three advantages to using artificial intelligence (AI) and automation to consolidate and analyze data and surface opportunities so sellers can focus their time and energy on selling.\u00a0Read the post >><\/a><\/strong><\/p>\n <\/p>\n Oracle and Red Bull Racing have enhanced their partnership and introduced a new team name,\u00a0Oracle Red Bull Racing<\/a>, for the upcoming season. Building on the success of last year’s F1 Drivers’ Championship, the team’s 2022 season will feature expanded use of Oracle Cloud across its most significant areas of operation, including analytics-based race strategy, optimized engine development, AI and machine learning-powered driver training, and a tailored fan experience.\u00a0Read the press release >><\/a><\/strong><\/p>\n With four decades of experience as a data company, Oracle understands the importance of the\u00a0customer data platform (CDP)<\/a>\u00a0in helping professionals who work with customer data find success. We\u2019re pleased to share that Forrester rated\u00a0Plateforme de donn\u00e9es client Oracle Unity<\/a>\u00a0as a Strong Performer in\u00a0The Forrester New Wave\u2122: B2B Standalone CDPs, Q4 2021<\/a>.\u00a0Read the post >><\/a><\/strong><\/p>\n Opening in 2016 as the Smithsonian Institution’s 19th museum, the National Museum of African American Heritage and Culture stands as the United States’ most extensive cultural institution. As a Corporate Leadership Council member, Oracle is invested in furthering the museum’s mission of sharing how the African American experience helped to shape the nation.\u00a0Read the post >><\/a><\/strong><\/p>\n Sleep Number wants to help customers get the most from their beds and uses their loyalty program to help them do so. See why Sleep Number’s InnerCircle Rewards program, which runs on\u00a0Fid\u00e9lisation et engagement d'Oracle CrowdTwist<\/a>,\u00a0Oracle Responsys Campaign Management<\/a>, et\u00a0Intelligence comportementale d'Oracle Infinity<\/a>, recently earned a spot in\u00a0Newsweek<\/em>‘s list of\u00a0America’s Best Loyalty Programs<\/a>\u00a0for 2021.\u00a0Read the article >><\/a><\/strong><\/p>\n <\/p>\n With a rapidly declining labor force and more technical knowledge needed to perform\u00a0field service<\/a>\u00a0jobs today, innovative new technologies can empower field service teams to resolve increasingly complex issues. Oracle Senior Manager of Product Management for Oracle Service John Ranalli shares how such technologies can help simplify field service processes and set technicians up for success.\u00a0Read the post >><\/a><\/strong><\/p>\n Le\u00a0Configure, Price, Quote (CPQ)<\/a>\u00a0ecosystem has exploded in recent years, and with that growth, so has the noise and misinformation. Oracle Senior Principal Product Manager Graham McInnes helps debunk some of the myths and get straight to the truth.\u00a0Read the post >><\/a><\/strong><\/p>\n See why so many companies today are moving toward platform-based, technology-driven business models that fuse the traditionally separate areas of ERP, SCM, HCM, and CX to provide better experiences for employees and customers alike.\u00a0Read the post >><\/a><\/strong><\/p>\n For salespeople, planning for the unexpected means having a sure-fire way to track earnings related to commissions. Find out how Oracle’s estimated compensation feature, now available as part of\u00a0Oracle Sales Performance Management<\/a>, can empower sales reps to do their best work without worrying about their earnings for each prospective deal.\u00a0Read the post >><\/a><\/strong><\/p>\n In the midst of turbulence last year, many organizations looked to a new generation of modern cloud enterprise applications to build greater operational resilience and adaptability. See how\u00a0Oracle Cloud Applications<\/a>\u00a0helped businesses innovate and accelerate their digital transformation.\u00a0Read the post >><\/a><\/strong><\/p>\n To say Celika Caldwell, Oracle GVP of Customer Experience Management for\u00a0Oracle Advertising and CX,\u00a0<\/a>knows\u00a0exp\u00e9rience client<\/a>\u00a0is an understatement. Check out the essential CX strategies she shared at Adweek Outlook 2022.\u00a0Read the post >><\/a><\/strong><\/p>\n Experts agree that good\u00a0exp\u00e9rience client<\/a>\u00a0is a competitive advantage. It helps you drive revenue, keep the customers you have, and create brand loyalty. As we look back at 2021, here are some inspiring, thought-provoking CX quotes from industry leaders.\u00a0Read the post >><\/a><\/strong><\/p>\n Le\u00a0Internet of Things (IOT)<\/a>\u00a0makes it possible for fitness bands, smart watches, and other wearable devices to track blood pressure, heart rate, calorie intake, and more. But its reach extends far beyond personal wearable devices. IoT is now helping physicians make real-time decisions and hospitals and health clinics provide the best patient care possible. Explore how IoT is transforming\u00a0healthcare<\/a>\u00a0experiences for physicians, patients, and hospitals.\u00a0Read the post >><\/a><\/strong><\/p>\n An exceptional\u00a0exp\u00e9rience client<\/a>\u00a0doesn\u2019t happen at once. Customer experiences need to be continually evaluated and adapted to provide an exceptional buyer journey. Here are four key elements of a successful customer experience strategy to help you fine-tune customer engagement at each level.\u00a0Read the post >><\/a><\/strong><\/p>\n How do you get your products in the hands of the right people to get noticed?\u00a0Captiv8<\/a>\u00a0Co-founder and CEO Krishna Subramanian has the answers. In this episode of\u00a0Often Imitated, a CX\u00a0podcast<\/a>, Krishna shares how to get the right influencers connected to your brand and give your customers an aspirational\u00a0exp\u00e9rience client<\/a>\u00a0because of it.\u00a0Listen to the episode >><\/a><\/strong><\/p>\n The customer journey is always changing. Mapping out customer touchpoints is the best way to align strategy in order to achieve your objectives. Oracle Senior Solution Engineering Manager Ryan Patin and Senior Strategist Ana Jablonski share what to consider when journey mapping, current innovations and trends, and common mistakes to avoid.\u00a0Read the post >><\/a><\/strong><\/p>\n Oracle Advertising and CX<\/a>\u00a0leverages a diverse community of software and integration partners and industry leaders in the CX space. Discover what some of our key\u00a0partners<\/a>\u00a0expect to see in 2022.\u00a0Read the post >><\/a><\/strong><\/p>\n <\/p>\n Oracle recently announced the availability of its first cloud region in Africa to meet the rapidly growing demand for enterprise cloud services on the continent. The Oracle Cloud Johannesburg Region will boost cloud adoption across Africa while also helping businesses achieve better performance and drive continuous innovation. The opening marks Oracle\u2019s 37th cloud region worldwide with plans to have at least 44 cloud regions by the end of 2022.\u00a0Read the press release >><\/a><\/strong><\/p>\n<\/h2>\n
Make a maximum impact with our customer experience products and features<\/h2>\n
Oracle Virtual Summit Recap: Deliver remarkable experiences with connected field service<\/h3>\n
The digital evolution of field service: Take our self-assessment to see if you’re on the path to more outcome-centric service<\/h3>\n
WINDTRE to transform from telco to digital service provider<\/h3>\n
Oracle named a Leader in the Forrester Wave\u2122 for B2B Commerce Solutions, Q2 2022<\/h3>\n
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What’s Oracle’s take? Read our latest customer experience thought leadership and insights<\/h2>\n
Strengthen your customer experience strategy with these 5 tips<\/h3>\n
5 ways to keep customer service agents from joining the Great Resignation<\/h3>\n
7 characteristics of the modern customer<\/h3>\n
What are the 10 rules of CRM success?<\/h3>\n
Top 5 pieces of advice for cloud migration projects<\/h3>\n
Is subscription selling right for your business?<\/h3>\n
The most common challenges in customer experience strategy<\/h3>\n
We’re making news! Get the scoop below<\/h2>\n
Save the date for Oracle CloudWorld \u2014 October 16-20, Las Vegas<\/h3>\n
IDC MarketScape names Oracle a Leader in the Worldwide Manufacturing Service Life-Cycle Management Platforms 2022 Vendor Assessment<\/h3>\n
[Survey] Marketing Trends 2022: Marketers tell all about successes, struggles, and solutions<\/h3>\n
IDC MarketScape names Oracle a Leader in the Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment<\/h3>\n
<\/a>March 2022<\/h2>\n
Make a maximum impact with our customer experience products and features<\/h2>\n
Workspace with Adaptive Search: A seller’s one-stop shop for CRM efficiency<\/h3>\n
Eliminating customer experience gaps with Oracle Unity Customer Data Platform integrations<\/h3>\n
Oracle helps field service teams deliver consistent and efficient service with new Workflow Manager<\/h3>\n
How clean is your sales and marketing data?<\/h3>\n
What is the CPQ process?<\/h3>\n
What are the types of subscription models in B2B?<\/h3>\n
Employees are the new customer: Why fusing the employee and customer experience is essential<\/h3>\n
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What’s Oracle’s take? Read our latest customer experience thought leadership and insights<\/h2>\n
Digital-first customer service: Exploring the power of predictive service<\/h3>\n
Often Imitated Podcast: Making customer education an art with Ben Kovalis, Co-founder and CMO, Art AI<\/h3>\n
How guided self-service saved the day<\/h3>\n
Customer relationship management (CRM) definitions from the pros<\/h3>\n
Black women leaders in adtech: How lack of representation impacts the advertising industry<\/h3>\n
What kinds of businesses can benefit from CPQ?<\/h3>\n
How sales force automation creates a better customer experience than traditional CRM<\/h3>\n
We’re making news! Get the scoop below<\/h2>\n
Save the date for Oracle CloudWorld \u2014 October 16-20, Las Vegas<\/h3>\n
Oracle ranks first in the 2022 Ventana Research Value Index for Revenue Performance Management<\/h3>\n
Marvel taps Oracle CrowdTwist to keep fan base engaged and energized<\/h3>\n
<\/a>February 2022<\/h2>\n
Make a maximum impact with our customer experience products and features<\/h2>\n
7 benefits of guided workflows for today’s field service organizations<\/h3>\n
How Oracle and our partners can help you deliver customer service that meets the moment<\/h3>\n
Markies Mondays: The power of contextual intelligence to deliver positive campaign outcomes<\/h3>\n
5 customer service software solutions that can improve customer loyalty and satisfaction<\/h3>\n
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What’s Oracle’s take? Read our latest customer experience thought leadership and insights<\/h2>\n
The future of customer service is digital-first service<\/h3>\n
Sellers’ roles have significantly changed\u2014it’s time their CRM software did too<\/h3>\n
Often Imitated Podcast: The Art of Anticipating Needs with Ali Diab, CEO at Collective Health<\/h3>\n
Sales in 2022: Securing future sales success with revenue optimization<\/h3>\n
New definitions of customer experience for 2022<\/h3>\n
4 keys to designing a great customer experience<\/h3>\n
Configure, Price, Quote (CPQ) has its own unique glossary of terms<\/h3>\n
Black History Month 2022: Celebrating Black trailblazers in technology, marketing, CX, and beyond<\/h3>\n
The benefits of putting your CRM system on autopilot<\/h3>\n
We’re making news! Get the scoop below<\/h2>\n
Oracle and Red Bull Racing launch a new chapter of innovation in Formula One<\/h3>\n
Forrester names Oracle Unity Customer Data Platform a Strong Performer in CDPs<\/h3>\n
Oracle’s multi-year commitment to the National Museum of African American History and Culture<\/h3>\n
Sleep Number turns its loyal customers into brand advocates<\/h3>\n
<\/a>January 2022<\/h2>\n
Make a maximum impact with our customer experience products and features<\/h2>\n
How to simplify the increasing complexity of field service management<\/h3>\n
6 myths about configure, price, quote (CPQ) debunked<\/h3>\n
How fusing back- and front-office experiences can benefit your business<\/h3>\n
Oracle’s estimated compensation feature is a win-win for your sellers and your business<\/h3>\n
Oracle’s year in review: Helping customers turn change into opportunity<\/h3>\n
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What’s Oracle’s take? Read our latest customer experience thought leadership and insights<\/h2>\n
Adweek Outlook Keynote: 4 keys to success from Oracle GVP Celika Caldwell<\/h3>\n
Top 5 customer experience (CX) quotes of 2021<\/h3>\n
IoT at work in the healthcare industry<\/h3>\n
4 customer experience elements that are musts for your strategy<\/h3>\n
Making your CX go viral<\/h3>\n
How to map your customer journey and get results<\/h3>\n
Oracle partners predict what 2022 will bring for the world of CX<\/h3>\n
We’re making news! Get the scoop below<\/h2>\n
Oracle opens first cloud region in Africa<\/h3>\n